At HODB Mag, we don’t just chase clout — we champion culture, city by city. From New York to Medellín, we’re tapping in with the real voices, the real flavor, and the real stories that move the people. Our mission? To spotlight the underground kings and queens building legacy through hustle, heart, and undeniable taste.That brings us to our latest cultural highlight: Sazón of Puerto Rico, led by none other than Jay (@ubejay_official) — a true visionary bringing Boricua soul food straight to the heart of Medellín.


The Interview

We sat down with UBE JAY to talk roots, recipes, and resilience. What we found was more than just a restaurant — it’s a movement. Sazón isn’t just serving food — they’re serving identity. Every dish is crafted with pride, passion, and tradition. It’s the kind of place where abuela’s recipes meet street hustle — and the energy? Unmatched.Jay shared his vision for why cultural representation in Medellín’s growing food scene matters, and how Sazón is bringing flavor, authenticity, and Puerto Rican fire to the block.

Why You Need to Visit

If you're in Medellín and haven’t pulled up to @sazon_puertorico, you’re missing out on one of the dopest culinary experiences in the city. From the mofongo to the pernil, every plate hits — hard. The vibes are on point, the music speaks, and the culture is alive in every bite.Whether you're local or just visiting, this is your sign: go support real culture. Go support Jay. Go support Sazón.

HODB Approved

At HODB Mag, we don’t recommend just anyone. We move with intention. We co-sign the real. Sazón of Puerto Rico is officially HODB Approved — and this is just the beginning.

Follow them:

 @sazon_puertorico

 @ubejay_official


Go pull up. Taste the culture.

Tag @HODBMag and @sazon_puertorico when you go — we might feature your experience in the next issue.Because when you support local greatness, you feed the culture.

#HODBMag #BestOfMedellin #SazonOfPuertoRico #CulturalEngine #JayOfSazon #PuertoRicanFlavor #FoodWithRoots #MedellinEats #HODBApproved

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