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HODBMEDELLIN
HOT ON DA BLOCK™
HOME
ABOUT
HODB
ARTS & CULTURE MAGS
CITY GUIDES
BLOG
EVENTS
STORE
BLOCK TALK
CONTACT
SUBMIT YOUR STORY
HOW ARE YOU DEVELOPING YOUR PERSONAL BRAND?
SUBMIT YOUR PROFILE
BOOK A CALL
HODBMEDELLIN
BRANDING / REBRANDING
DON'T WAIT ANY LONGER
THE PROJECT TIMELINE
ADVANCED STARTEGIC REVENUE SYSTEM THAT PUTS YOU IN FRONT OF THOUSANDS OF MALL GOERS.
Are you setting up your business, for sales, growth and success?
Are you setting up your business just to get by?
Are you setting up your business for failure?
3 STEP ADVANCED REVENUE SYSTEM
PRODUCT CREATION
SALES & MARKETING
EVENT
INNER CIRCLES
3 LAYERS OF CIRLCES
INNER CIRCLE
MEDIUM CIRCLE
OUTER CIRCLE
BRANDING / REBRANDING
The Core
REBRANDING
Here's a questionnaire tailored specifically for rebranding efforts:
Full Name
E-mail
Phone Number
Rebranding Objectives:
What are the primary reasons for considering a rebrand?
What specific goals do you aim to achieve through the rebranding process?
How do you envision the desired outcome of the rebrand?
Current Brand Assessment:
What are the strengths and weaknesses of your current brand identity? the desired outcome of the rebrand?
How is your current brand perceived by customers, clients, and stakeholders?
Are there any aspects of your current branding strategy that are outdated or no longer aligned with your goals?
Stakeholder Input:
How do key stakeholders (employees, customers, partners) feel about the current brand?
What feedback or suggestions have you received regarding potential improvements or changes to the brand?
How involved do you plan to involve stakeholders in the rebranding process?
Target Audience Analysis:
Has there been any shift in your target audience demographics or preferences since the launch of your current brand?
How do you plan to ensure that the rebrand resonates with your target audience?
What insights do you have about your target audience's perception of your current brand?
How involved do you plan to involve stakeholders in the rebranding process?
Competitive Landscape:
How do your competitors' branding strategies compare to your current brand?
What unique opportunities or challenges exist in the market that may impact your rebranding efforts?
How do you plan to differentiate your rebrand from competitors?
Brand Identity Exploration:
What aspects of your current brand identity do you intend to retain, if any?
What new elements or attributes do you envision for the rebranded identity?
How do you want the rebranded identity to reflect your company's values, mission, and vision?
Implementation Strategy:
What is the timeline for executing the rebranding initiative?
What resources (financial, human, technological) are available for the rebranding process?
How will you communicate the rebrand to internal and external stakeholders?
Brand Rollout and Integration:
How do you plan to introduce the rebranded identity to customers, clients, and the public?
What steps will you take to ensure a smooth transition from the old brand to the new brand?
How will you integrate the rebranded identity across all touchpoints and channels?
Measurement and Evaluation:
What key performance indicators (KPIs) will you use to measure the success of the rebrand?
How will you gather feedback and insights to evaluate the effectiveness of the rebranding efforts?
What mechanisms will you have in place to iterate and refine the rebranded identity based on feedback?
Post-Rebranding Support and Maintenance:
How will you continue to nurture and evolve the rebranded identity over time?
What strategies will you implement to ensure consistency and coherence in brand messaging and visuals?
How will you address any challenges or unforeseen issues that arise after the rebranding?
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